Ficha Fallera Mayor 1


fallera_01Texto para fallera mayor 1.

Produced by the American type designer Morris Fuller Benton (1872–1948) in 1902, it reflects everything that America was aspiring to and would become – confident, bold and expressive. It’s American through and through. The bold version I think is best: its blackness is just so powerful. Franklin Gothic has more character than other realist sans serif fonts. I’ve always believed Franklin Gothic works best next to a more subtle, sensitive font. The best example was seen in the groundbreaking work by the American-based French designer Fabien Baron for Vogue Italia in the late 1980s